What you promise your people, and what they actually experience...

Those two things are rarely the same. Closing the distance between them is our work.

Wellbeing, culture, employee experience & employer brand strategy

Learn more...

Hizmetler

Our Approach

One question, not four agendas...

Employer brand is what an organisation promises. Culture is what it actually delivers. Wellbeing is where the difference gets felt. Employee experience is the discipline that connects them.

Most organisations run these as four separate programmes. Four owners, four budgets, four sets of metrics. Employees do not experience them separately. They experience one place to work, and they notice immediately when the promise and the reality diverge.

That divergence is where attrition, burnout and disengagement live. It is also measurable, and once measured, it can be designed against.

We start with evidence rather than assumption: organisation-wide research, listening sessions, and comparison against peer institutions. What we find determines what we design.

Across separate client organisations, the work has repeatedly followed the same path; surveys & workshops surfaced the real issues, findings became strategy, and strategy became ongoing programmes and content. That pattern is now how we structure every engagement.

1. Diagnose

Organisation-wide employee research, listening sessions, diagnostic workshops and peer benchmarking.

We establish what people actually experience, at a level of evidence that survives challenge in an executive committee.

Report and prioritised gap analysis

2. Design

Wellbeing strategy and governance. Culture and values architecture. Employee experience journey design. EVP and employer brand strategy. Written to be approved by your executive committee and recognised by your employees.

Approved strategy with a phased roadmap and agreed measures

3. Embed

A strategy only counts once people feel it. Leadership programmes, culture workshops, manager training at full-population scale, and ongoing content that keeps the work alive past month six.

Programmes, content and facilitation as a programme or an ongoing partnership

What we do

Wellbeing

Most wellbeing budgets are spent at the individual level; apps, sessions, events. The evidence increasingly suggests that is not where wellbeing is determined. Workload, job design, manager behaviour and scheduling matter more, and they sit outside most wellbeing programmes entirely.

We design wellbeing strategy that reaches those things.

Organisation-wide wellbeing research and diagnostics
Wellbeing strategy, governance framework and roadmap
Programme and experience design
Ongoing wellbeing content design and management

Corporate Culture

Culture is not a values statement. It is what people conclude from watching what gets rewarded and what gets ignored.

Culture diagnostics and values architecture
Vision, mission and values design
Cultural transformation strategy and roadmap
Culture ambassador programme design and training
Culture workshops and manager training, at full-population scale

Employee Experience

Employee experience strategy and roadmap
Journey and experience design
Listening mechanism design
HR internal communication strategy
Research and analysis

Employer Brand

Employer brand strategy
EVP design
Recruitment marketing strategy
Employer brand on social media
Talent programme design
Research and analysis

Leadership

Leadership development programmes - designed, built and project-managed end to end
Manager capability programmes
Executive coaching
Keynote and presentation coaching

We also train internal teams working in each of these fields.

Selected Work

Wellbeing strategy for a global bank

Began as a series of wellbeing workshops, expanded into organisation-wide research, and became the bank's wellbeing strategy, followed by the design and implementation of well-being programs and an ongoing content programme.

Seven wellbeing workshops · 1,000-employee survey · Strategy designed directly from the findings · Client re-engaged for continued work

Culture programme for a global insurance insurance company

Culture workshops and training designed and delivered to the entire organisation: every manager and every employee. A full-population rollout, not a leadership pilot.

All managers · All employees · One consistent culture vocabulary across every level · Client re-engaged for continued work

Employee Experience & Employer Brand Masterclass - with PERYÖN

PERYÖN is Türkiye's professional body for people management. Our masterclass on employee experience and employer brand is delivered to its member community; HR, employer brand and internal communication professionals from across the market, as well as in-house at large organisations.

Our Experience With Numbers

15+

20+

25+

Employer brand projects

Employee experience projects

Keynote speech / presentation coaching & design

100%

of Major Clients Re-engaged

Who we are

Jale Aktug Aydogmus, Founder

Jale designs wellbeing, culture, employee experience and employer brand strategy for large organisations; large banks and insurance companies.

Her work spans the full arc: organisation-wide employee research, strategy design, and the leadership programmes and content that carry a strategy into daily working life. She coaches senior executives on the speeches and presentations through which strategy actually reaches an organisation.

She has judged the Inspiring Workplaces Awards (Europe) since 2024, and writes a regular column for Inc. Türkiye on culture, wellbeing, employee experience and employer brand. She has spoken at conferences in Türkiye and internationally, including the To The Top Employer Branding Summit in Bulgaria and the Inc. Spotlight Series, in both Turkish and English.

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